Small Business Saturday 2020: More Important Than Ever Before

It's no question, this year has been a doozy. Amidst a pandemic that has forced almost 100,000 small businesses to permanently close their doors, it is more important than ever to shop local whenever possible. This Saturday, November 28th, is Small Business Saturday–-a "holiday" that supports the small businesses that contribute to the local economy and community and help them thrive (or this year, just get by) during the holiday season. So, why should you participate in this decade-long tradition?

  1. Boost the Economy
    There are 30.7 million small businesses in the United States, comprising 99.9% of all US businesses, and accounting for 64% of all new jobs created annually. In other words, we need small businesses to boost both the local and federal economy, lower unemployment rates, and provide the goods we are shopping for.
  2. Combat the COVID-19 Crisis
    The pandemic has completely shattered what it means to be a small business owner. Many mom & pop stores shops in local downtowns were forced to close their doors overnight, losing a lifetime of hard work.
  3. Foster Local Community
    Small businesses are the backbone of your local community. Without them, a town just wouldn't be a town! They allow communities to grow, sponsor town programs like Little League, and donate to local charities and causes. 


How is Supporting Small Business Saturday—and How You Can Help is also a local small business, wholly-owned by Parsippany, NJ based Corporate Essentials. Shoffee delivers K-cups and snacks to our customers (our online community) while Corporate Essentials focuses on the corporate sector as a full-service office refreshment provider in NJ and NYC.  But with many companies adapting to a work-from-home environment, we’re adapting, too, serving our customers at their homes where they now work, with special discounts for Small Business Saturday.

For one, we want to encourage our customers to buy our products because when you order, that means we order from suppliers to stock up again, a win-win-win for all involved. And, without putting too fine a point on it, as an NJ-based business, we’ve had a rough go of it recently as well, so we’re looking forward to brighter days ahead with every order that comes in. Plus, you get to stay snacked up and fueled up with more products for less.  

Here’s some big news for Small Business Saturday: To thank you for your support, we are giving up to 60% off everything on our site! Yes, that means all of your favorite K-cups and snacks, at deep discounts.

Your Small Business Saturday discount will be automatically applied, no code needed. Thank you!